Child mountain biking through a forest trail, wearing an orange helmet and yellow sports jersey. Hurrying to get to Three54 Bike Store

Because the Right Bike Matters

From first rides to weekend spins – professionally prepared bikes and straight-talk advice.

We’re a rider-owned store offering guided support, trusted brands and a straightforward way to choose the perfect setup.

Authorised Dealer for Leading Brands

We proudly work with some of the most respected names in bikes, BMX and protective gear.

HITBIKECO logo
Shure Bikes logo
Frog Bikes logo with a green splash design resembling a frog and the words 'Frog Bikes' in black.
Logo of American Bicycle Co.
PROTEC logo, THE ORIGINAL SINCE 1973
Ethnies Logo
Logo with a stylized, geometric 'U' and the word 'UNITED' below.
A sign with the words 'Precision Fuel & Hydration' on it, featuring a purple top section, a yellow middle section, and a green bottom section.

Squish Bikes • Shyre Bikes • Frog Bikes • Fit Bike Co • S&M • Etnies • Pro-Tec • United BMX • Precision

Genuine products, expert knowledge and a store run by people who actually ride.

Featured Products of the Week

Showcasing some of our latest or most popular products, chosen to help you get more from your ride.

Mountain Bike / BMX / Scooter Freestyle Airbag Landing Ramp
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Mountain Bike / BMX / Scooter Freestyle Airbag Landing Ramp
£2,250.00

This large freestyle airbag landing ramp provides a more forgiving alternative to traditional dirt or wooden landings, making it ideal for mountain bike, BMX and freestyle scooter riders learning tricks, jumps and flips.

Measuring 15m long, 11.5m wide and 1.5m high, the generous landing area gives riders plenty of room to practise and develop their skills. Made from tough, durable material designed to withstand repeated landings, including those that don't quite go to plan.

The complete kit includes the landing airbag, air blower and a repair kit for any repairs that may be required.

Key features

  • Suitable for mountain bikes, BMXs and freestyle scooters

  • 15m long

  • 11.5m wide

  • 1.5m high

  • Large, forgiving landing area

  • Alternative to traditional dirt or wooden landings

  • Ideal for practising tricks, jumps and flips

  • Made from tough, durable material

  • Designed to withstand repeated landings

  • Air blower included

  • Repair kit included

Delivery

Nationwide delivery available. Due to the size of this item, please contact us for delivery options and a quotation.

SHIRE Bicycle Lessons powered by Three54 Ride Store SHIRE Bicycle Lessons powered by Three54 Ride Store SHIRE Bicycle Lessons powered by Three54 Ride Store SHIRE Bicycle Lessons powered by Three54 Ride Store SHIRE Bicycle Lessons powered by Three54 Ride Store SHIRE Bicycle Lessons powered by Three54 Ride Store SHIRE Bicycle Lessons powered by Three54 Ride Store SHIRE Bicycle Lessons powered by Three54 Ride Store
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SHIRE Bicycle Lessons powered by Three54 Ride Store
from £50.00
Limit 4 per order

SHIRE Bicycle Lessons

Powered by Three54 Ride Store

At SHIRE Bicycle Lessons, we believe every child deserves the confidence, skills and freedom that come with learning to ride a bike. Powered by Three54 Ride Store, our youth cycling academy provides fun, engaging and professionally delivered coaching for children of all abilities, from complete beginners taking their first pedal strokes to young riders looking to develop their confidence and technique.

Classes available

18/9/2026 6 spaces available

25/9/2026 8 spaces available

2/10/2026 8 spaces available

9/10/2026 8 spaces available

16/10/2026 NO SCHOOL

23/10/2026 8 spaces available

30/10/2026 8 spaces available

6/11/2026 8 spaces available

13/11/2026 8 spaces available

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Classes are as follows…

Parent & Toddler Sessions

Ages up to and including 4 years (Bring Your Own Bike)

Duration: 1.5 hours Price £50.00 Maximum of 8 students.

The perfect introduction to the wonderful world of cycling.

The session begins with our fun and engaging "My Bike" talk, introducing little riders to their bicycle and explaining how learning to ride can become the start of a lifetime of adventures.

Children will then learn the foundations of balance bike riding, including:

  • Balance and control

  • Starting and stopping safely

  • Steering and turning

  • Building confidence

We finish with plenty of supervised "Zoomies Time", allowing children to enjoy riding and playing with others while putting their new skills into practice.

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First Pedals & Bike Care

Ages 5–7 years (Parent Participation Encouraged)

Duration: 2 hours Price £75.00 Maximum of 8 students.

Designed for children progressing from balance bikes or already riding independently.

The first part of the lesson introduces simple bike maintenance, teaching both children and parents how to care for their bikes, including:

  • Tyre pressures

  • Basic brake adjustment

  • Chain care

  • Correct bike set-up

The riding session is then tailored to ability.

Children still learning to pedal receive confidence-building tuition, while more experienced riders continue developing their skills.

Every lesson ends with supervised riding games where children can enjoy cycling with others in a relaxed and encouraging environment.

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Junior Rider Skills

Ages 8–11 years (Parents Welcome)

Duration: 2 hours Price £75.00 Maximum of 8 students.

As riders become more independent, it's important they also become more knowledgeable.

These sessions cover:

  • Pre-ride safety inspections

  • Correct saddle height

  • Inner tube replacement

  • Cleaning and after-ride care

  • Riding safely near traffic

  • Body position

  • Cornering techniques

  • Pedal positioning

  • Developing confidence and control

Sessions conclude with supervised riding, including the use of small ramps and fun technical features where appropriate.

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Specialist SEN Cycling Lessons

Duration 2 hours Price £75.00 Maximum of 8 students.

Every child deserves the opportunity to experience the freedom and enjoyment that cycling can bring.

Steve has extensive experience working with children with Special Educational Needs and understands that every rider learns differently.

Using patience, practical techniques and plenty of encouragement, these sessions are designed to help children build confidence in a supportive and pressure-free environment.

Parents and carers are welcome to discuss individual requirements before booking so sessions can be tailored to each rider.

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Q. Why choose Shire Bicycle Lessons for your child/ children over any other school or organisation? 

A. Because of Steve, the founder and head coach his passion for sharing the joy of being on two wheels, is un surpassed, he has a vast experience in teaching children to ride both bicycles and motorcycles, he’s fully DBS checked and first aid trained and has a calm and patient approach to coaching. Your child will benefit from:-

  • 🚲 Learn to ride confidently in a safe environment.

  • 🛑 Understand how to stop safely and under control.

  • 👀 Learn to look ahead and anticipate hazards.

  • ⚖️ Improve balance, steering and overall bike control.

  • 🔄 Master starting, turning and cornering techniques.

  • 🚴 Learn how to use gears correctly (where applicable).

  • 🛠️ Carry out a simple pre-ride bike safety check.

  • 🔧 Understand the basics of bicycle maintenance, including tyre pressures and chain care.

  • 🪖 Learn why helmets and correctly fitted equipment matter.

  • 🤝 Build confidence, independence and resilience.

  • 😊 Have fun while learning through positive coaching.

  • 🏅 Receive a certificate of achievement on completion.

Plus they’ll take away:

  • Skills they’ll use for years, not just during the lesson.

  • Greater confidence to ride with family and friends.

  • Better awareness of road and trail etiquette.

  • Knowledge that helps keep both themselves and their bicycle safe.

  • A sense of achievement that encourages them to keep cycling.

Q. Will my child/ children learn to ride a bicycle on the course?

A. Yes, if they are ever going to learn, remember it isn’t for everyone but our passion and calm persistence will ensure improvement and enjoyment is achieved. 

Q. What if my child/ children fall in love with the bike they hire at the school?

A. We run the Three54 ride store one of the country’s leading youth bicycle shops and we are authorised dealers of Shyre Bikes, Squish Bikes, YOMO Bikes, Woom Bikes, FiT BMX Bikes and more… we also continue to look after Frog Bikes (as a former main dealer) even though Frog unfortunately went into administration early in 2026.

Q. What happens if my child finishes the course and wants to attend again?

A. We are more than happy for anyone to come back as many times as they wish, and can tailor the course so it moves on with your child’s skill set.

Q. What if Mum or Dad wants a lesson, either to gain confidence riding or looking after a bicycle?

A. We are more than happy to accommodate adults in a class, in fact it’s encouraged. 

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The purchase of a high end bicycle is not a small decision to make and it’s a lot of money to spend for it to sit in a garage or shed and not be used, not only have you wasted hundreds of pounds but your child/ children are not going to benefit from the use of the bicycle, being outside in the fresh air, building confidence and socialising, exercising and learning to live a healthy lifestyle. Cycling takes you on the biggest journey of your life from childhood into adulthood, from the early laps ridden in the park with family watching, riding to a friends house, riding to school, meeting your mates at the skate park or some jumps in the woods, to college, a first date, early working life… perhaps a driving licence will see an end to a lot of people’s cycling experience but for others the ability to drive further afield with friends, to the next town or county, bikes on a rack, meet new friends, start competing, competing in another country, flying to an event, making friends around the globe, forging friendships and relationships that last a lifetime, marriage to another rider, spawning the next generation of riders… it could be quite the journey… trust me. 

Brand New Squish 16 Brand New Squish 16 Brand New Squish 16 Brand New Squish 16
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Brand New Squish 16" First Pedal Bike (Purple Red Green)
£329.99

The Squish 16" First Pedal Bike is a lightweight and confidence-inspiring choice for young riders ready to develop their pedalling skills. Built with a very lightweight aluminium frame and forks, it’s easy to handle, simple to control, and designed to make everyday riding enjoyable.

Key features
• Very lightweight aluminium frame and forks
• 16" wheels ideal for growing riders
• Easy-to-use V brakes
• Fully enclosed chain for added safety
• Comfortable padded seat
• Designed to encourage confident riding

Specification
• Frame: Aluminium
• Fork: Aluminium
• Brakes: V brakes
• Wheel size: 16"

Sizing for cycling success
Typically suitable for children aged around 4–6 years, depending on height and experience. If you’re unsure on sizing, we’re happy to offer guidance to ensure the right fit for safe and confident riding.

Delivery
Nationwide delivery is available, with each bike carefully prepared and packaged for safe transport. Collection from our shop in Warwickshire is also very welcome. We offer full spare parts back-up and ongoing servicing carried out by our professional mechanic, giving you long-term peace of mind.

Brand New Shyre Hopton Kids Hybrid Bike – 16” Brand New Shyre Hopton Kids Hybrid Bike – 16” Brand New Shyre Hopton Kids Hybrid Bike – 16” Brand New Shyre Hopton Kids Hybrid Bike – 16” Brand New Shyre Hopton Kids Hybrid Bike – 16”
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Brand New Shyre Hopton Kids Hybrid Bike – 16”
£239.99

‍The Shyre Hopton 16” is a lightweight first pedal bike designed to help young riders start cycling with confidence. Easy to control and reassuring to ride, it’s an ideal step up for children ready to pedal independently and enjoy everyday adventures on two wheels. Available in a range of bright, child-friendly colours.

Key features

  • Lightweight and durable alloy frame and forks

  • 16” wheels

  • Single-speed gearing for simple, stress-free riding

  • Alloy V-brakes with short-reach levers for small hands

  • Multi-terrain tyres suitable for pavements, parks, and light trails

  • Stabilisers included on Purple and Green models only

  • Available colours: Purple, Blue, Pink, or Green

Sizing for cycling success
Suitable from around age 4, with an inside leg measurement from approximately 44cm. The lightweight build and stable geometry make it easy for young riders to gain balance, confidence, and control.

Delivery
Nationwide delivery available. Carefully packaged for safe transport.

Brand New Woom EXPLORE 4 Youth Hybrid Bike – 20” Brand New Woom EXPLORE 4 Youth Hybrid Bike – 20” Brand New Woom EXPLORE 4 Youth Hybrid Bike – 20” Brand New Woom EXPLORE 4 Youth Hybrid Bike – 20” Brand New Woom EXPLORE 4 Youth Hybrid Bike – 20”
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Brand New Woom EXPLORE 4 Youth Hybrid Bike – 20”
£535.00

The Woom EXPLORE 4 is a premium lightweight youth hybrid bike, designed for young riders who are ready to take on longer rides and new adventures with confidence. Featuring advanced rider-specific geometry, hydraulic disc brakes and high-quality components, it delivers exceptional comfort, control and confidence wherever the journey leads.

Perfect for everything from family rides and school journeys to exploring parks, cycle trails and countryside paths, the Woom EXPLORE 4 is built to grow with developing riders while providing the performance and reliability parents expect.

Key features

  • Lightweight frame for easy handling and improved control

  • 20" wheels

  • Advanced rider-specific geometry for a natural and confident riding position

  • Hydraulic disc brakes for powerful, consistent stopping performance in all weather conditions

  • High-quality components designed for durability and reliability

  • Comfortable riding position for longer adventures

  • Suitable for everyday riding, cycle paths and light off-road trails

  • Available in Red, Blue, Green and Coral

Sizing for cycling success

The Woom EXPLORE 4 is designed to provide growing riders with a comfortable, confidence-inspiring fit. Its advanced geometry encourages efficient pedalling, stable handling and greater control, helping children enjoy every ride while continuing to develop their cycling skills.

Delivery

Nationwide delivery is available, with every bike carefully packaged to ensure it arrives safely and ready for its first ride. If you would prefer to collect your new bike in person, collection from our shop in Warwickshire is always welcome.

YOMO Youth Hybrid Bike – 24” Brand New (Green Orange Turquoise Dark Grey) YOMO Youth Hybrid Bike – 24” Brand New (Green Orange Turquoise Dark Grey) YOMO Youth Hybrid Bike – 24” Brand New (Green Orange Turquoise Dark Grey) YOMO Youth Hybrid Bike – 24” Brand New (Green Orange Turquoise Dark Grey) YOMO Youth Hybrid Bike – 24” Brand New (Green Orange Turquoise Dark Grey)
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YOMO Youth Hybrid Bike – 24” Brand New (Green Orange Turquoise Dark Grey)
£450.00

The YOMO 24” youth hybrid bike is a lightweight and capable option for older children ready to ride further and with more control. With a smooth gear range and confident braking, it’s well suited to everyday riding, from local journeys to longer family rides.

Key features
• Lightweight aluminium frame and forks
• 24” wheels
• 8-speed gearing for versatile riding
• Disc brakes for consistent stopping power
• Comfortable padded seat

Sizing for cycling success
Suitable for riders approximately aged 8–11 years, depending on height and experience.

Delivery
Nationwide delivery available. Carefully packaged for safe transport. Collection from our Warwickshire shop is also welcome.

More Than a Store

We’re here to help riders choose well, stay safe and enjoy their riding.

Infographic titled 'What to Look For in a Well-Fitting Bike' with illustrations of a man on a bicycle, highlighting key features: clear knee movement, comfortable reach, easy to straddle, correct saddle height, stable stance, and easy to lift and maneuver. Each feature is accompanied by descriptive text explaining its importance for a well-fitting bike.

Get guidance tailored to your needs and riding style.

Speak to the Three54 team for honest, practical advice.

Person using a green screwdriver to adjust the gears on a bicycle's rear derailleur.

Practical advice to keep your bike running smoothly

From basic checks to wear-and-tear guidance, we help you look after your bike properly – before small issues become costly problems.

Multiple colorful bicycles parked indoors with display of bags and a bicycle on the wall.

A relaxed, focused environment without the pressure of a traditional shopfront.

Expert input, no rushing, and time to get things right.

Built on Real Experience

Buying a bike should feel straightforward, not overwhelming. We focus on helping you choose the right option, based on fit, use and real-world riding, not just price.

This matters most when buying for children. Kids grow quickly and confidence counts, so we offer clear, practical guidance and bikes chosen to last, helping you make a sensible, well-informed decision.

Steve takes care to service his bikes
A room with various bicycles, a pink bike mounted on a wall rack, mountain bikes, bicycle accessories, and shelves with toys and collectibles at the Thee54 Bike Store

Instagram

“Took my 20 year old bike in for a service, Steve the owner then looked at what was needed to be done and what replacement part would be needed. Before going ahead, Steve called me with a price for the parts and asked if I wanted to go ahead, to which I gladly agreed to.

Went to pick up my bike and was amazed to see my trusty old bike looking and riding like new. Not only had Steve repaired and serviced my bike he also gave it a once over.

I can’t recommend Steve @ Three54 more highly.
Thank you Steve for making me a very happy chap.”

Steve Copping

“I am so happy to have discovered the Three54 Ride Store when searching for my son’s first bike.

Steve spoke to me on the phone and genuinely understood my needs. He reassured me that I had made the right choice in purchasing a new Frog 44.

It was for my son’s birthday, and Steve worked his magic to get the bike in store the very next day after I ordered it.

He was also incredibly flexible with the collection date, ensuring that my son received his brand new bike on his special day. Thank you so much, Steve!”

David Forster

“Wow, what a great shop. Can not say enough good things about this place.

They went above and beyond to help my son with his first road bike.

Shop here without hesitation.”

Rush Thrift