Because the Right Bike Matters
From first rides to weekend spins – professionally prepared bikes and straight-talk advice.
We’re a rider-owned store offering guided support, trusted brands and a straightforward way to choose the perfect setup.
Authorised Dealer for Leading Brands
We proudly work with some of the most respected names in bikes, BMX and protective gear.
Squish Bikes • Shyre Bikes • Frog Bikes • Fit Bike Co • S&M • Etnies • Pro-Tec • United BMX • Precision
Genuine products, expert knowledge and a store run by people who actually ride.
Featured Products of the Week
Showcasing some of our latest or most popular products, chosen to help you get more from your ride.
This pre-loved Impact BMX sidehack is a rare and well-built setup, designed for adult use and constructed to be exceptionally strong and stable. Finished in white and blue, it’s ideal for displays, events, or specialist riding where durability and solid construction matter.
Key features
• Strong, heavy-duty construction
• 20” wheels
• Disc brake fitted
• Designed for adult use
• White and blue finish
• Stable sidehack platform
Condition
This sidehack is in outstanding condition and presents as virtually unused. Clean, solid, and ready to go with no visible signs of wear.
Condition rating: 10 / 10
Delivery
Collection is preferred from our shop in Warwickshire.
Delivery can be arranged at the buyer’s cost — please contact us to discuss options.
The Frog Bikes 600ml water bottle is an eco-friendly option for young riders and everyday use. Featuring the bright green Frog “splat” logo on the front, it’s designed to be practical, easy to use, and suitable for cycling or general activities.
Key features
600ml capacity
Made from reclaimed plastic material saved from landfill
100% food-grade plastics
Wide neck for easy filling and cleaning
Non-slip finger grips on one side
Features the bright green Frog “splat” logo
Suitable for Frog bikes model 53 and upwards
Delivery
Nationwide delivery available.
Used Frog Bike Stand to add to bicycle’s purchased from us.
The Shyre Bikes Myndie Balance Bike is a lightweight and confidence-building first bike designed for young riders with an inside leg of approximately 30cm. With no pedals, gears or brakes to think about, children can focus purely on learning balance at their own pace, building the foundations for an easy transition to a pedal bike later on.
Key features
• Lightweight aluminium frame and forks
• Just 3.9kg – easy for children to handle
• 12” wheels with smooth-rolling tyres
• Stable and grippy on tarmac, grass or carpet
• No pedals, no gears, no brakes – encourages natural balance development
• Easy for small hands to steer and control
• Fully adjustable saddle and handlebars to grow with your child
• Lightweight design makes it easy for parents and carers to carry
• Available in Green, Blue, Pink, Purple and Red
Delivery
Nationwide delivery available. Carefully packaged for safe transport.
The S&M BMX Pad Set is a classic, old-school pad kit designed to protect your bike while adding unmistakable S&M style. Featuring the iconic shield logo and bold colourway, this set is ideal for BMX builds, retro restorations, or riders who appreciate timeless BMX aesthetics.
Key features
Genuine S&M BMX pad set
Classic old-school design with shield logos
Helps protect frame, bars, and stem
Ideal for BMX riding or period-correct builds
Durable construction for regular use
What’s included
Handlebar pad
Top tube pad
Stem pad
Specification
Brand: S&M Bikes
Type: BMX protective pad set
Design: S&M shield branding
Intended use: BMX bikes
Delivery
Nationwide delivery available
The Frog Tadpole Balance Bike is designed to help young children develop balance, coordination, and confidence before moving on to pedals. Lightweight and easy to handle, it gives little riders a safe and enjoyable introduction to cycling.
Key features
• Lightweight frame for easy manoeuvrability
• Rear V brake for added control
• Child-friendly brake lever
• Padded saddle for comfort
• Available in Red, Green, Blue and Pink
• Confidence-building geometry for young riders
Delivery
Nationwide delivery available. Carefully packaged for safe transport. Collection from our Warwickshire shop is also welcomed.
More Than a Store
We’re here to help riders choose well, stay safe and enjoy their riding.
Get guidance tailored to your needs and riding style.
Speak to the Three54 team for honest, practical advice.
Practical advice to keep your bike running smoothly
From basic checks to wear-and-tear guidance, we help you look after your bike properly – before small issues become costly problems.
A relaxed, focused environment without the pressure of a traditional shopfront.
Expert input, no rushing, and time to get things right.
Built on Real Experience
Buying a bike should feel straightforward, not overwhelming. We focus on helping you choose the right option, based on fit, use and real-world riding, not just price.
This matters most when buying for children. Kids grow quickly and confidence counts, so we offer clear, practical guidance and bikes chosen to last, helping you make a sensible, well-informed decision.
Speak to Steve
“Took my 20 year old bike in for a service, Steve the owner then looked at what was needed to be done and what replacement part would be needed. Before going ahead, Steve called me with a price for the parts and asked if I wanted to go ahead, to which I gladly agreed to.
Went to pick up my bike and was amazed to see my trusty old bike looking and riding like new. Not only had Steve repaired and serviced my bike he also gave it a once over.
I can’t recommend Steve @ Three54 more highly.
Thank you Steve for making me a very happy chap.”
Steve Copping
“I am so happy to have discovered the Three54 Ride Store when searching for my son’s first bike.
Steve spoke to me on the phone and genuinely understood my needs. He reassured me that I had made the right choice in purchasing a new Frog 44.
It was for my son’s birthday, and Steve worked his magic to get the bike in store the very next day after I ordered it.
He was also incredibly flexible with the collection date, ensuring that my son received his brand new bike on his special day. Thank you so much, Steve!”
David Forster
“Wow, what a great shop. Can not say enough good things about this place.
They went above and beyond to help my son with his first road bike.
Shop here without hesitation.”
Rush Thrift