Because the Right Bike Matters
From first rides to weekend spins – professionally prepared bikes and straight-talk advice.
We’re a rider-owned store offering guided support, trusted brands and a straightforward way to choose the perfect setup.
Authorised Dealer for Leading Brands
We proudly work with some of the most respected names in bikes, BMX and protective gear.
Squish Bikes • Shyre Bikes • Frog Bikes • Fit Bike Co • S&M • Etnies • Pro-Tec • United BMX • Precision
Genuine products, expert knowledge and a store run by people who actually ride.
Featured Products of the Week
Showcasing some of our latest or most popular products, chosen to help you get more from your ride.
This pre-loved Impact BMX sidehack is a rare and well-built setup, designed for adult use and constructed to be exceptionally strong and stable. Finished in white and blue, it’s ideal for displays, events, or specialist riding where durability and solid construction matter.
Key features
• Strong, heavy-duty construction
• 20” wheels
• Disc brake fitted
• Designed for adult use
• White and blue finish
• Stable sidehack platform
Condition
This sidehack is in outstanding condition and presents as virtually unused. Clean, solid, and ready to go with no visible signs of wear.
Condition rating: 10 / 10
Delivery
Collection is preferred from our shop in Warwickshire.
Delivery can be arranged at the buyer’s cost — please contact us to discuss options.
The Juice Lubes Dirt Juice Double Pack includes one bottle of Dirt Juice Bike Cleaner and one bottle of Dirt Juice Super concentrate, giving you everything you need to create up to 11 litres of professional-grade bike cleaner.
Dirt Juice Super is diluted into the reusable spray bottle, meaning fewer plastics, less waste and excellent long-term value. Safe for all surfaces including carbon fibre, disc brakes and suspension components.
Ideal for riders who clean regularly or workshops looking for a cost-effective cleaning solution.
Key Features
Creates up to 11 litres of bike cleaner
Includes Dirt Juice + Dirt Juice Super
Safe for carbon, discs and suspension
Biodegradable formula
Refillable bottles
Best value way to buy Dirt Juice
Delivery
Nationwide delivery available.
Pre-Loved | Pink | Lightweight | With Rear Brake
This pre-loved Frog Tadpole Mini balance bike is an excellent first step into cycling for younger children. Finished in pink, it’s designed to help toddlers develop balance and coordination naturally, making the transition to a pedal bike far easier later on.
Built by Frog bikes, the Tadpole Mini focuses on lightweight construction, child-friendly geometry, and simple safety features to give little riders confidence from the very start.
Key features
Lightweight aluminium frame, easy for children to control and parents to carry
Rear V-brake with child-sized lever to introduce safe braking early
Low standover height, ideal for small riders
Comfortable child-sized saddle
Pink finish, popular and easy to spot
Designed for confident first rides
The Tadpole Mini is designed to let children focus on balance first, without the complication of pedals. The addition of a rear brake helps introduce braking skills in a safe, controlled way, preparing young riders for their first pedal bike when the time comes.
Its lightweight build means less frustration for children and easier handling for parents, whether riding or carrying.
Condition
This bike is in lovely used condition, with only light, age-related signs of use.
Condition rating: 8 / 10
Checked over and ready to ride
The S&M BMX Pad Set is a classic, old-school pad kit designed to protect your bike while adding unmistakable S&M style. Featuring the iconic shield logo and bold colourway, this set is ideal for BMX builds, retro restorations, or riders who appreciate timeless BMX aesthetics.
Key features
Genuine S&M BMX pad set
Classic old-school design with shield logos
Helps protect frame, bars, and stem
Ideal for BMX riding or period-correct builds
Durable construction for regular use
What’s included
Handlebar pad
Top tube pad
Stem pad
Specification
Brand: S&M Bikes
Type: BMX protective pad set
Design: S&M shield branding
Intended use: BMX bikes
Delivery
Nationwide delivery available
The Shyre Hopton 16” is a lightweight first pedal bike designed to help young riders start cycling with confidence. Easy to control and reassuring to ride, it’s an ideal step up for children ready to pedal independently and enjoy everyday adventures on two wheels. Available in a range of bright, child-friendly colours.
Key features
Lightweight and durable alloy frame and forks
16” wheels
Single-speed gearing for simple, stress-free riding
Alloy V-brakes with short-reach levers for small hands
Multi-terrain tyres suitable for pavements, parks, and light trails
Stabilisers included on Purple and Green models only
Available colours: Purple, Blue, Pink, or Green
Sizing for cycling success
Suitable from around age 4, with an inside leg measurement from approximately 44cm. The lightweight build and stable geometry make it easy for young riders to gain balance, confidence, and control.
Delivery
Nationwide delivery available. Carefully packaged for safe transport.
More Than a Store
We’re here to help riders choose well, stay safe and enjoy their riding.
Get guidance tailored to your needs and riding style.
Speak to the Three54 team for honest, practical advice.
Practical advice to keep your bike running smoothly
From basic checks to wear-and-tear guidance, we help you look after your bike properly – before small issues become costly problems.
A relaxed, focused environment without the pressure of a traditional shopfront.
Expert input, no rushing, and time to get things right.
Built on Real Experience
Buying a bike should feel straightforward, not overwhelming. We focus on helping you choose the right option, based on fit, use and real-world riding, not just price.
This matters most when buying for children. Kids grow quickly and confidence counts, so we offer clear, practical guidance and bikes chosen to last, helping you make a sensible, well-informed decision.
Speak to Steve
“Took my 20 year old bike in for a service, Steve the owner then looked at what was needed to be done and what replacement part would be needed. Before going ahead, Steve called me with a price for the parts and asked if I wanted to go ahead, to which I gladly agreed to.
Went to pick up my bike and was amazed to see my trusty old bike looking and riding like new. Not only had Steve repaired and serviced my bike he also gave it a once over.
I can’t recommend Steve @ Three54 more highly.
Thank you Steve for making me a very happy chap.”
Steve Copping
“I am so happy to have discovered the Three54 Ride Store when searching for my son’s first bike.
Steve spoke to me on the phone and genuinely understood my needs. He reassured me that I had made the right choice in purchasing a new Frog 44.
It was for my son’s birthday, and Steve worked his magic to get the bike in store the very next day after I ordered it.
He was also incredibly flexible with the collection date, ensuring that my son received his brand new bike on his special day. Thank you so much, Steve!”
David Forster
“Wow, what a great shop. Can not say enough good things about this place.
They went above and beyond to help my son with his first road bike.
Shop here without hesitation.”
Rush Thrift