Because the Right Bike Matters
From first rides to weekend spins – professionally prepared bikes and straight-talk advice.
We’re a rider-owned store offering guided support, trusted brands and a straightforward way to choose the perfect setup.
Authorised Dealer for Leading Brands
We proudly work with some of the most respected names in bikes, BMX and protective gear.
Squish Bikes • Shyre Bikes • Frog Bikes • Fit Bike Co • S&M • Etnies • Pro-Tec • United BMX • Precision
Genuine products, expert knowledge and a store run by people who actually ride.
Featured Products of the Week
Showcasing some of our latest or most popular products, chosen to help you get more from your ride.
These pre-loved Frog Bike stabilisers are a great way to help young riders build confidence as they learn to pedal. Designed to fit selected Frog first pedal bikes, they provide extra support while children develop their balance and coordination before riding independently.
Key features
Frog Bike stabilisers
Pre-loved and in good working condition
Compatible with Frog 38, Frog 40, Frog 43, Frog 44 and Frog 48 first pedal bikes
Helps young riders gain confidence while learning to ride
Easy to fit and remove when no longer needed
A practical accessory for first-time cyclists
Condition
These stabilisers are in good pre-loved condition with some light cosmetic marks from previous use. They remain fully functional and ready to be fitted to a compatible Frog bike.
Condition rating: 8 / 10
Delivery
Nationwide delivery is available, with the stabilisers carefully packaged for safe transport. Collection from our shop in Warwickshire is also welcome.
The Frog Bikes 600ml water bottle is an eco-friendly option for young riders and everyday use. Featuring the bright green Frog “splat” logo on the front, it’s designed to be practical, easy to use, and suitable for cycling or general activities.
VERY RARE ITEM NOW… this is the last of the genuine Frog water bottles, now Frog have gone into administration there will never be any more…
Key features
600ml capacity
Made from reclaimed plastic material saved from landfill
100% food-grade plastics
Wide neck for easy filling and cleaning
Non-slip finger grips on one side
Features the bright green Frog “splat” logo
Suitable for Frog bikes model 53 and upwards
Delivery
Nationwide delivery available.
The Squish 16" First Pedal Bike is a lightweight and confidence-inspiring choice for young riders ready to develop their pedalling skills. Built with a very lightweight aluminium frame and forks, it’s easy to handle, simple to control, and designed to make everyday riding enjoyable.
Key features
• Very lightweight aluminium frame and forks
• 16" wheels ideal for growing riders
• Easy-to-use V brakes
• Fully enclosed chain for added safety
• Comfortable padded seat
• Designed to encourage confident riding
Specification
• Frame: Aluminium
• Fork: Aluminium
• Brakes: V brakes
• Wheel size: 16"
Sizing for cycling success
Typically suitable for children aged around 4–6 years, depending on height and experience. If you’re unsure on sizing, we’re happy to offer guidance to ensure the right fit for safe and confident riding.
Delivery
Nationwide delivery is available, with each bike carefully prepared and packaged for safe transport. Collection from our shop in Warwickshire is also very welcome. We offer full spare parts back-up and ongoing servicing carried out by our professional mechanic, giving you long-term peace of mind.
The Shyre Hopton 16” is a lightweight first pedal bike designed to help young riders start cycling with confidence. Easy to control and reassuring to ride, it’s an ideal step up for children ready to pedal independently and enjoy everyday adventures on two wheels. Available in a range of bright, child-friendly colours.
Key features
Lightweight and durable alloy frame and forks
16” wheels
Single-speed gearing for simple, stress-free riding
Alloy V-brakes with short-reach levers for small hands
Multi-terrain tyres suitable for pavements, parks, and light trails
Stabilisers included on Purple and Green models only
Available colours: Purple, Blue, Pink, or Green
Sizing for cycling success
Suitable from around age 4, with an inside leg measurement from approximately 44cm. The lightweight build and stable geometry make it easy for young riders to gain balance, confidence, and control.
Delivery
Nationwide delivery available. Carefully packaged for safe transport.
The Woom EXPLORE 4 is a premium lightweight youth hybrid bike, designed for young riders who are ready to take on longer rides and new adventures with confidence. Featuring advanced rider-specific geometry, hydraulic disc brakes and high-quality components, it delivers exceptional comfort, control and confidence wherever the journey leads.
Perfect for everything from family rides and school journeys to exploring parks, cycle trails and countryside paths, the Woom EXPLORE 4 is built to grow with developing riders while providing the performance and reliability parents expect.
Key features
Lightweight frame for easy handling and improved control
20" wheels
Advanced rider-specific geometry for a natural and confident riding position
Hydraulic disc brakes for powerful, consistent stopping performance in all weather conditions
High-quality components designed for durability and reliability
Comfortable riding position for longer adventures
Suitable for everyday riding, cycle paths and light off-road trails
Available in Red, Blue, Green and Coral
Sizing for cycling success
The Woom EXPLORE 4 is designed to provide growing riders with a comfortable, confidence-inspiring fit. Its advanced geometry encourages efficient pedalling, stable handling and greater control, helping children enjoy every ride while continuing to develop their cycling skills.
Delivery
Nationwide delivery is available, with every bike carefully packaged to ensure it arrives safely and ready for its first ride. If you would prefer to collect your new bike in person, collection from our shop in Warwickshire is always welcome.
The YOMO 24” youth hybrid bike is a lightweight and capable option for older children ready to ride further and with more control. With a smooth gear range and confident braking, it’s well suited to everyday riding, from local journeys to longer family rides.
Key features
• Lightweight aluminium frame and forks
• 24” wheels
• 8-speed gearing for versatile riding
• Disc brakes for consistent stopping power
• Comfortable padded seat
Sizing for cycling success
Suitable for riders approximately aged 8–11 years, depending on height and experience.
Delivery
Nationwide delivery available. Carefully packaged for safe transport. Collection from our Warwickshire shop is also welcome.
More Than a Store
We’re here to help riders choose well, stay safe and enjoy their riding.
Get guidance tailored to your needs and riding style.
Speak to the Three54 team for honest, practical advice.
Practical advice to keep your bike running smoothly
From basic checks to wear-and-tear guidance, we help you look after your bike properly – before small issues become costly problems.
A relaxed, focused environment without the pressure of a traditional shopfront.
Expert input, no rushing, and time to get things right.
Built on Real Experience
Buying a bike should feel straightforward, not overwhelming. We focus on helping you choose the right option, based on fit, use and real-world riding, not just price.
This matters most when buying for children. Kids grow quickly and confidence counts, so we offer clear, practical guidance and bikes chosen to last, helping you make a sensible, well-informed decision.
Speak to Steve
“Took my 20 year old bike in for a service, Steve the owner then looked at what was needed to be done and what replacement part would be needed. Before going ahead, Steve called me with a price for the parts and asked if I wanted to go ahead, to which I gladly agreed to.
Went to pick up my bike and was amazed to see my trusty old bike looking and riding like new. Not only had Steve repaired and serviced my bike he also gave it a once over.
I can’t recommend Steve @ Three54 more highly.
Thank you Steve for making me a very happy chap.”
Steve Copping
“I am so happy to have discovered the Three54 Ride Store when searching for my son’s first bike.
Steve spoke to me on the phone and genuinely understood my needs. He reassured me that I had made the right choice in purchasing a new Frog 44.
It was for my son’s birthday, and Steve worked his magic to get the bike in store the very next day after I ordered it.
He was also incredibly flexible with the collection date, ensuring that my son received his brand new bike on his special day. Thank you so much, Steve!”
David Forster
“Wow, what a great shop. Can not say enough good things about this place.
They went above and beyond to help my son with his first road bike.
Shop here without hesitation.”
Rush Thrift